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WebPepsiCo wanted to celebrate their newest product, Lay’s Wafer Style, as part of their #PaperThinWaferThin campaign. To showcase the thin-sliced, magically light and “paper-thin” chip and deepen consumer engagement — particularly with the Snapchat Generation, their primary target audience — the brand leveraged Snapchat’s AR technology to create … WebSep 30, 2009 · Thins Potato Chips Australian ad 1994 Jordan Wulff 447 subscribers 24K views 13 years ago A couple sit in their car at traffic lights, when two louts pull up, brag about their car, steal a... mighty surf club
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