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Web30 okt. 2024 · Running since 2010, Allstate's Mayhem commercials have been as memorable for their carnage and humor in a serious category. Allstate flipped that … Web22 nov. 2024 · An ideal ad campaign will ensure that: The right consumer is exposed to the message at the right place and time. The ad causes the consumer to pay attention. The ad reflects consumer’s level of understanding of brand. The ad positions points-of-difference and points-of-parity. The ad motivates consumers to consider purchase of the brand. principles of good product design
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